Pup Playbook Store
Only the gear we'd actually buy for a new puppy — organized by category, with a plain note on why each pick earns its spot.
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Find the right gear, skip the clutter
Six categories cover almost everything a puppy needs in the first year. Start with the Starter Kit if you're buying from scratch.
Crates & Beds
Right-sized crates, dividers, and cozy beds for calm rest and easier potty training.
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Food & Treats
Complete-and-balanced puppy food, training treats, bowls, and storage.
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Toys & Chews
Teething relief, puzzle toys, and durable chews to save your furniture.
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Training Tools
Treat pouch, clicker, harness, and long line — the kit that makes training click.
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Grooming
Brushes, nail clippers, gentle shampoo, and dental care for a healthy coat.
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New-Puppy Starter Kit
Buying from scratch? The one roundup of must-haves for week one.
See the kit →Read the buying guides first
Best-of roundups and plain-English comparisons so you spend on the right gear the first time.
Best Dog Crates for Puppies
Four picks that grow with your dog, plus the size math so you only buy once.
Read the guide →Best Puppy Food
What separates a good food from a label, plus four picks we'd feed.
Read the guide →Best Chew Toys for Teething
Freezable teethers and tough chews that save your furniture.
Read the guide →Want the shopping list on paper?
The free New-Puppy Checklist includes the gear list so you can shop once and shop right.
Get the Free Checklist